About us
Your Engine Room Commanders
Second in Command
Our name, 2iC (Second in Command), reflects our fundamental philosophy and approach to your success. We're not just another consulting firm offering generic advice from the sidelines. Instead, we position ourselves as your ultimate support system, your trusted lieutenants in the trenches of your business. As your 2iC, we become an integral part of your leadership structure, providing the strategic insight, operational expertise, and hands-on support needed to pivot your agency.
Operational Excellence: Leanne Jones Hunt, Chief Operations Officer (COO) Operational powerhouse with 14 years of recruitment expertise and documented success in driving 400% growth over three years. Takes complete ownership of operational execution through direct, on-site leadership and implementation. Physically integrates into client businesses to build and optimize scalable infrastructure, systems, and processes. Leads the delivery of premium transformation services including Agency Leader Accelerator, Agency Scale Engine, and Agency Excellence Audit.
Strategic Command: Julie McGrath, Chief Strategy Officer (CSO) Veteran strategist with 16 years of recruitment leadership experience, specializing in transformative growth for recruitment businesses. Proven track record of scaling operations to 250+ people and successfully exiting a tech recruitment firm. Has personally transformed over 100 recruitment businesses through hands-on strategic implementation. Takes direct command of strategic growth initiatives through physical integration into client businesses.Done With You, Done For You
Dedicated Trainers
Our exclusive masterclasses and intensive workshops are led by elite recruitment veterans who've mastered the industry frontlines. Through battle-tested strategies that consistently deliver results, we guarantee every recruiter discovers their unique pathway to excellence. These transformative sessions are also integrated into our comprehensive Transformation Engine—giving you access to game-changing expertise whenever you need it.
Expert Consultants
We fuel your recruitment agency's growth with a meticulously customized strategy, precision-engineered learning pathways, and dedicated one-on-one mentorship for every business owner and recruiter on your team. We don't just promise results—we deliver them instantly. Our approach slashes achievement timelines in half, reaching your priority goals with unprecedented speed compared to conventional coaching programs.
Created For Recruiters By Recruiters
With over 60 years of combined recruitment mastery, we don't just understand the industry—we've redefined it. Our elite team has built, tested, and perfected the exact framework that transformed our Recruitment-to-Recruitment business into a powerhouse. Now, we're opening the vault.
$Million Framework and Implementation
We don't just share concepts—we deliver our proven methodologies, personally train you on strategic playbooks, and equip you with the cutting-edge tech stack that generates daily results. The difference? We stand beside you through implementation and execution.


