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You are here: Home / Linkedin and Personal Branding

Linkedin and Personal Branding

MASTERING LINKEDIN FOR RECRUITERS: FROM PROFILE TO PROFIT

Transform your LinkedIn presence into a powerful lead-generation engine that works 24/7. Our data shows that recruiters who implement our proven content strategy see a 65-126% increase in inbound leads within the first 90 days. Stop relying solely on outbound efforts – let qualified candidates and clients come to you.

 

Why This Course Is Different:

This comprehensive program combines profile optimization with advanced content strategy, specifically designed for recruitment professionals who want to:

    • Generate consistent inbound leads
    • Position themselves as industry authorities
    • Build a magnetic personal brand
    • Leverage AI for scalable content creation

 

What You'll Master in This Comprehensive Program:

  1. FOUNDATION: PROFILE OPTIMIZATION
  • Strategic headline creation  
  • Professional photo and banner optimization
  • Compelling "About" section development
  • Services showcase optimization
  • Featured content strategy

 

  1. CONTENT MASTERY & AI INTEGRATION
  • Content mix strategy (50% authority, 30% community, 20% promotional)
  • AI-powered content generation techniques
  • Engagement-driving content types:
    • Authority articles
    • Video content
    • Interactive polls
    • Image-based posts
  • Access to our library of 101 AI prompts for recruitment content

 

  1. STRATEGIC AUDIENCE TARGETING
  • Client avatar development
  • Candidate persona creation
  • Pain point identification
  • Content-audience alignment
  • Niche authority building

 

  1. CONTENT PLANNING & EXECUTION
  • Content calendar development
  • Topic clustering and recycling
  • Hook writing mastery
  • Content splintering techniques
  • Strategic hashtag implementation
  • Posting cadence optimization

FROM PROFILE TO PROFIT

Program Delivery
  • Live Interactive Sessions (2 x 90 minutes)
  • Comprehensive E-Learning Module
  • Technical Tutorial Videos
  • Real-Time Profile Reviews
  • AI Tools Integration Training
Exclusive Bonuses
  • Style Guide Template
  • Content Calendar Template
  • AI Prompt Library
  • Hashtag Strategy Guide
  • Profile Optimization Checklist
ROI-Focused Results:
  • Increased inbound leads (65-126% average growth)
  • Enhanced industry authority
  • Stronger personal brand
  • Automated content pipeline
  • Time-saving AI integration
Ready to transform your LinkedIn presence from a basic profile into a lead-generating powerhouse?

Join the program that's already helping recruiters generate more quality leads while spending less time on outbound prospecting.

Limited spots available to ensure personalized attention. Reserve your seat now.

Sign up now

Digital Skills Academies

We also offer a range of pre-employment digital skills academies to help you gain the basic digital skills to apply for jobs. These academies cover topics such as:

 

  • How to use the internet
  • Setting up an email address
  • Composing an email and sending attachments
  • Downloading Apps
  • Filling in online forms
  • Using Microsoft Office Apps ( Outlook, Word, Excel, Powerpoint, OneDrive, Teams)
  • Using Video calls
  • How to use the internet
  • Setting up an email address
  • Composing an email and sending attachments
  • Downloading Apps
  • Filling in online forms
  • Using Microsoft Office Apps ( Outlook, Word, Excel, Powerpoint, OneDrive, Teams)
  • Using Video calls

Various levels of support available -
Our recruitment experts are here to help.

Getting Started

Get in touch

Changing Careers

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Reaching the Top

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Bespoke support for your group or organisation

  • Fully integrating digital skills into employability programmes, both to fulfil practical requirements (such as uploading a CV, applying for jobs online), and as part of building personal resilience and the ability to adapt in a digital economy.
  • Ensuring the journey to employment is joined up, by understanding what employers want and what motivates them, and by engaging and partnering with them as a critical part of the employment and progression pathway.
  • Focusing on tackling lack of basic digital skills and confidence as barriers to employment, through working in partnership with existing (national and local) practice and programmes, and maximising new opportunities.
Find out more
Testimonial
Jules
Client Relationship Executive
2iC is an agency that offers bespoke, individual training specially for your business needs. Communication, integration, execution and support is of the highest standard and very professional, they are a unique and top class agency –  Thank you so much for your help, and support and changing my life and business for the better! Jules x
Lee Stewart
Lee
Creative Director
2iC have been a pleasure to work with. Their keen eye for detail and passion for business development is second to none. We wouldn't hesitate to recommend them.
Sujit
Business Development Manager
The team is very dedicated, experienced, and knowledgeable about recruitment agencies.  I was able to build a very successful BD team after working with them. I standardised processes and onboard that help increase speed to competency with my team. Without hesitation, I will be recommending 2iC to all I come in contact with looking to grow their business.
View all testimonials

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#DigitalCitizenship is more than just a lesson - it’s a skill set our students will need for the rest of our lives. 💻

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8 Nov 2023

20 November | 2:00 - 3:30pm | Over 50? Learn more about why it is essential to have a digital version of your CV, how to identify strengths, skills, and experiences that are relevant to the job you want. Register: https://www.bitcni.org.uk/programmes/still-ready-for-work/?utm_source=twitter&utm_medium=social&utm_campaign=aaw-ni&utm_content=ap_ao93cu4rxh #AgeAtWork @TNLComFundNI @Age_NI

31 Oct 2023

VC investment into #Belfast has grown by 221% since 2019, reaching $80m (£65.3m), making it the fastest-growing city in the UK for startup investment, according to data from HSBC Innovation Banking and Dealroom.

https://www.uktech.news/news/industry-analysis/belfast-glasgow-birmingham-vc-funding-20231024

#technology #digital #jobs #Training

16 Oct 2023

USA tour 🇺🇸 helping small business owners implement new digital technologies to grow & expand their businesses #business #recruitment #digitalskills #florida

21 Aug 2023

Do you aspire to work professionally in film, TV, visual and aftereffects?🎬

Register today for Get into Digital, a FULLY funded course by the @Economy_NI's Skill Up Programme, which will enable you to gain an insight into the industry!

Further details: https://ow.ly/S5fq50Pxy3I

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