Transformation Audit
A 9-area diagnostic mapping where time, money and opportunity are leaking, backed by a guarantee: 10x the fee in revenue leakage found, or your money back.
Book your audit →The Transformation Partner for Recruitment and Professional Services Businesses.
Our Transformation Products help recruitment and professional services businesses build, scale and optimise their people, processes and performance.
10x money-back guarantee on the Audit
Done with you, done for you
34 years, 400+ businesses transformed
WHO WE WORK WITH
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We turn founder-dependent operations into scalable, valuable assets.
2iC Global works with recruitment agencies, executive search firms and professional services businesses. The methodology is built for businesses that are focused on their people, processes and performance, and where senior leadership or founders can be the bottleneck to growth.
RECRUITMENT AGENCIES
Owner-led agencies where the founder is still the biggest biller and the bottleneck.
EXECUTIVE SEARCH FIRMS
Boutique search firms where senior time is the binding constraint on growth.
PROFESSIONAL SERVICES
Businesses built on relationships, reputation and bespoke scoping, where the same methodology applies.
OUR TRANSFORMATION PRODUCTS
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Three ways we work with you.
Diagnose first, then implement, then keep the leadership team moving. Each product stands on its own, and they build on each other.
GUARANTEE
10x the fee in leakage found, or your money back
Transformation Engine
A six-month, done-with-you, done-for-you engagement with bi-weekly strategic reviews, so the plan gets implemented rather than filed away.
Explore the Engine →Transformation Leadership Coaching
Helping leaders support their teams through AI adoption, change management, retention and recruitment.
Talk to us →
WHY 2iC
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We don't hand over a plan and leave. We build it with you.
Most consultants leave you with a slide deck and a lot of hope. We built 2iC to do the opposite. Julie McGrath and Leanne Jones Hunt bring 34 years and 400+ businesses' worth of recruitment and professional services transformation, plus a hand-picked bench of AI specialists, and we work inside your business until the plan is live, not filed.
34
YEARS COMBINED
400+
BUSINESSES
CO-FOUNDER, CHIEF STRATEGY OFFICER
Julie McGrath
Spent 18 years doing the job she now trains and develops people to do, and trains leadership how to plan, implement and execute. Built, scaled and exited a tech recruitment firm of her own, scaled operations to 250+ people, and worked with Google on growing its SME programme across Europe. She takes command of your growth strategy.
CO-FOUNDER, CHIEF OPERATING OFFICER
Leanne Jones Hunt
Brings 16 years of operational excellence and has built the operating brain of the businesses they work with: the systems, data and rhythm that have lifted productivity and output by up to 300%. She takes ownership of execution inside your business, building the infrastructure that runs without the founder.
PARTNER NETWORK
AI experts on call
A hand-picked bench of AI specialists brought into your engagement exactly where the work needs them, so the tools get built, adopted and used, not just recommended.
WHAT WE DO AT A GLANCE
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We don't just share the secrets of how to optimize your recruitment business, we do it with you, and for you.
DIAGNOSE
Transformation Audit
A 9-area diagnostic that shows exactly where time, money and opportunity are leaking from the business.
IMPLEMENT
Transformation Engine
Six months of done-with-you, done-for-you delivery across people, processes and performance, with bi-weekly reviews.
LEAD
Leadership Coaching
Support for leaders guiding their teams through AI adoption, change, retention and recruitment.
MAP
Commercial Leakage Mapping
A clear map of where revenue is slipping through the cracks, and what it is costing you each year.
DECIDE
Human vs AI Decision Mapping
Which decisions stay with your people and which can be handed to AI, mapped stage by stage.
BE SEEN
LinkedIn and Personal Branding
Profiles and content built for how LinkedIn ranks and distributes recruiter content today.
TRUSTED BY
“
Our products and services combine deep expertise in recruitment and professional businesses with AI innovation, business strategy and world-class transformation frameworks, to deliver practical, future-ready solutions.
WHAT CLIENTS SAY
Results, not just recommendations.
“Since working with 2iC we've doubled revenue, opened partnerships we wouldn't have reached on our own, and my visibility in the Databricks, Snowflake and Salesforce ecosystems is a different level. The weekly accountability is what makes it work. It genuinely feels like 2iC are an extension of my team.
“I knew there was a better, more effective way to do recruiting, and 2iC proved it: AI tools doing the heavy lifting, with a human-first approach to every candidate. Within four weeks we had saved £40,000 on advertising through better headhunting and sourcing, and I had the confidence to succeed in a new field.
“2iC brought something rare: deep recruitment knowledge, real AI expertise, and the strategy and implementation to make both stick. Effectiveness across the team is up 20%, we've broken into new geographies, and the impact on our margins let us open a new line of business. They don't just advise, they get it done with you.
INSIGHTS
Latest thinking.
Get new insights for recruitment and professional services leaders straight to your inbox.
BOOK A FREE CHAT
Let's explore the possibilities.
Book your free transformation conversation with one of our experts. We will talk through where your business is now, where it could be, and which of our products could be the best fit for you.