Our name, 2iC (Second in Command), reflects how we work. We are not another consulting firm offering generic advice from the sidelines. We become part of your leadership structure, providing the strategic insight, operational expertise and hands-on support needed to pivot the business.
We spent 34 years between us on the desk and in the engine room of recruitment businesses. One of us built, scaled and exited a firm of her own. The other built the systems that let teams run without their founder.
Along the way we sat in the same seat as the owners we now work with: the person everything routes through, with a shelf of frameworks from consultants who had long since moved on.
What was missing was never advice. It was someone in the room, week after week, who knew the business as well as we did and would do the work alongside us.
So we built Second in Command to be exactly that. A business that becomes an extension of yours, and one you become an extension of in return, because time is the one thing a leader cannot buy back.
400+ businesses later, that is still the whole idea.
Leanne and Julie, co-founders
Julie spent 18 years doing the job she now trains and develops people to do, and trains leadership how to plan, implement and execute. She has scaled operations to 250+ people, exited a tech recruitment firm, and worked with Google on growing their SME project across Europe. She takes direct command of strategic growth through hands-on work inside client businesses.
Leanne brings 16 years of operational excellence and has built the operating brain of the businesses they work with: the systems, data and rhythm that have lifted productivity and output by up to 300%. She takes complete ownership of operational execution, integrating directly into client businesses to build scalable infrastructure, systems and processes.
Most consultants leave you with a framework and a lot of hope. We built 2iC so the plan actually gets implemented instead of gathering dust in a folder.
Masterclasses and workshops led by business transformation veterans, integrated into the Transformation Engine so the expertise is there when you need it.
It's a customised strategy built to compress time and get results faster, with structured learning pathways and one-to-one mentorship for every owner and person on the team.
Built by business transformation experts for recruitment and professional services firms, the businesses that run on relationships, reputation and senior time, and designed for how they actually operate.
We deliver the methodology, train you on the playbooks, set up the tech stack, and stay through implementation and execution. We become your accountability partners and a source of confidence throughout, supporting change management inside the business.
2iC built a transformation plan around our business rather than handing us a generic one, then put the AI tools and the training in place to make it work for our team. The communication, integration and support throughout were of the highest standard.
The team is dedicated, experienced and genuinely understands how recruitment and professional services businesses run. Working with them, I built a successful BD team, and the standardised processes, AI tools and onboarding they put in place cut our speed to competency dramatically.
As a new business we needed support with operational planning, execution and strategy, and 2iC delivered on all three. They also sharpened our personal brand and target audience, which lifted our visibility and gave us a clear position in the market. The team continues to support us with AI training and the development of our staff. I can highly recommend 2iC.
When the work is flowing and everyone is busy, nobody stops to check what is draining underneath. It tends to hide in the places that felt solved long ago.
Book your discovery call →A 30 minute call, no obligation. You will leave knowing where your biggest leaks are and what to do next, whether you work with us or not.
Find 10× the audit cost in lost revenue, or your money back.
What have you got to lose?
Book your free transformation conversation with one of our experts. We will talk through where your business is now, where it could be, and which of our products could be the best fit for you.