A worker is no longer the average 9-to-5 employee. Rather, an organisation’s people are its talent, representing a diverse range of individuals including brand ambassadors, gig economy workers, social influencers and partners. These individuals reside both inside and outside the walls of the organisation.
In this new world of talent, it is important for businesses to recognise that their collective workforces often comprise individuals from different backgrounds and diversity who come with differing perspectives, experiences and goals. Organisations that acknowledge and value each individual’s experience place the entire person at
the centre of what they do, aiming to create a sustained and connected experience for all their people. To create an environment that values all people, bold leadership should champion the human experience and help ensure that the workforce is included.
Integrating the talent and customer experiences we see a common theme—the human connection matters more than anything else. Successful organisations should account for all humans within their ecosystem (including the workforce) and align them with the organisation’s purpose.
How businesses can unlock the talent experience.
Having understood how to engage customers beyond the walls of the organisation, many business owners are embracing the challenge of creating deeper, more meaningful engagement with their people. Drawing on research, we outline specific strategies that show how many companies are supporting the talent experience:
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Build a symbiotic workforce and customer experience.
Your workforce can be your best ambassador. Being authentic to your workforce, leading with values and supporting collaboration across the organisation strengthens the human experience for all people and helps provide an environment in which your workforce can thrive. Take the example of
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Value personal interaction.
In the new world of work, it can be difficult to evoke loyalty in the workforce, with more than half of all workers thinking about leaving their jobs according to a recent report on talent in the workforce. Retaining people typically requires building real relationships. Companies often design tech-enabled sensing and monitoring systems to track and gather feedback on the talent experience. However, the challenge is to identify the appropriate time to implement and use feedback rapidly. Pulsing surveys sense how and whether the workforce is having a good experience and whether they might leave the company. Making them a routine practice can enable real-time course correction if a person is contemplating changing jobs. Unlock the value of data to understand how and whether people are fulfilled in their work, but do not lose touch with the value of personal interaction. Many workers especially value opportunities to build relationships with each other and with leadership. Find time to meet face to face and use pulsing survey data to assess how a person is feeling in the moment to share positive stories, praise and mitigate challenges.
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Go beyond the four walls.
The marketing function and the CMO already serve as brand ambassadors for customers. In the new world of work, it can be increasingly difficult to uphold values and understand who aligns with your purpose outside of your walls. Similarly, what it means to be part of the workforce is changing dramatically, making it even more important for companies to have oversight of every person’s “talent experience.” The goal is to bridge gaps and better account for the collective customer, workforce and partner experience.
In this new world of talent, it is important for businesses to recognise that their collective workforces often comprise individuals from different backgrounds and diversities, who come with differing perspectives, experiences, and goals. Embrace IT! If you would like to explore other options to improve your talent engagement or need support on expanding your already fantastic team then please get in touch, we would love to hear from you.
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