Here’s The Inspiring Story of The Creator Of Pokémon GO, John Hanke! Find out why it has taken him over 20 years to create an overnight success and what other IT jobs he has done throughout his career. Pokémon GO is everywhere. In just a week, it has become a worldwide sensation, and caused massive profits for Nintendo. But did you know that it took 20 years for creator John Hanke to make Pokémon GO to what it is today?
This week, the Pokémon Go app has broken all records, with 10 million+ downloads in the first week, exceeding Twitter in daily active users, and with higher average user time than Facebook, Snapchat, Instagram & WhatsApp.How did John Hanke create such a massive overnight craze? Here’s the 10 times he levelled up in his lifetime to reach Pokémon Go and what IT jobs he did along the way.
He sold the game to 3DO to move on to a bigger passion: mapping the world.
During this time, he collected the team that would later create Pokémon Go.
“TT’S THIS IDEA THAT THERE’S STUFF ABOUT THE WORLD THAT’S REALLY COOL BUT EVEN THOUGH IT’S ON THE INTERNET, IT’S HARD TO KNOW WHEN YOU’RE ACTUALLY THERE.”John explains why he called it Niantic:“The Niantic is the name of a whaling ship that came up during the gold rush and through a variety of circumstances got dragged on shore. This happened with other ships, too. Over the years, San Francisco was basically just built over these ships. You could stand on top of them now, and you wouldn’t know it.”
“I ALWAYS THOUGHT YOU COULD MAKE AN AWESOME GAME USING ALL THE GEO DATA THAT WE HAVE. I WATCHED PHONES BECOME MORE AND MORE POWERFUL AND I THOUGHT THE TIME WOULD COME THAT YOU COULD DO A REALLY AWESOME REAL-WORLD ADVENTURE-BASED GAME.”John explains: “In the case of Ingress the activity is layered on top of the real world and on your phone. The inspiration was that it was something that I always used to daydream about while I was commuting back and forth from home to Google.”
It was a viral hit, and got John thinking the idea could be turned into a real game.
“THERE ARE PORTALS IN ANTARTICA AND THE NORTH POLE, AND MOST POINTS IN BETWEEN.”As John says, ”The Pokéstops are submitted by users, so obviously they’re based on places people go. We had essentially two and a half years of people going to all the places where they thought they should be able to play Ingress, so it’s some pretty remote places.”
Since its launch, Nintendo’s share price has risen $12 billion, and the app is already generating over $2 million daily in in-app purchases, making it an overnight phenomenon.
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