Southwater Event Group is planning to build the 100-bedroom hotel, multi-storey car park, restaurant and bar on the land beside the conference venue in the centre of Telford.
It is separate to plans submitted by Telford & Wrekin Council last month for a 68-bedroom hotel on a patch of green space on the Southwater development.
Southwater Event Group, which owns The International Centre, is moving forward with its plans for a 100-bedroomed hotel, a multi-storey car park and a new restaurant and bar on land adjacent to the venue.
The new development is part of the long-term masterplan drawn up in partnership with Telford & Wrekin Council in 2009 which led to the creation of the Southwater area of the town creating an enormous number of Shropshire Jobs.
Outline planning permission is already in place and work is set to start later this year.
SEG chief executive Tom Gray said: “Our plans are for a site that is privately owned by our company, and the scale of the project and the investment we’re proposing shows our long-term commitment to Telford.
“The new on-site hotel and extra car parking spaces will help us to accommodate multiple events simultaneously more easily which, in turn, will help to ease any occasional pressure on the surrounding road network while events are in progress.”
Mr Gray said the new multi-storey car park, on the site of the existing ice rink car park, would provide more secure parking for hotel guests, visitors to The International Centre, shoppers using Telford Town Centre and Southwater, and visitors to the ice rink itself.
Southwater Event Group already has two on-site hotels adjacent to The International Centre – The International Hotel, and The Holiday Inn Telford-Ironbridge – as well as the nearby Ramada Telford-Ironbridge Hotel in Forge Gate.
– Shropshirestar
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