Why Marketers make good Entrepreneurs

Sir Richard Branson talks about why marketers make good entrepreneurs and the need to take risks

Do you think marketers can make good entrepreneurs?

“A good entrepreneur starts with a customer problem. From this point, they can develop a solution and with passion, hard work and a bit of a risk and luck, they stand a good chance of success. Marketers are very well positioned to understand those customer problems, which is a great start.”

What advice would you offer marketers looking to advance their career?

“Focus on what you’re great at and what interests you – it’s so important to love what you do. Always listen to people’s advice, ignoring the naysayers. Mentors are so important I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker founder of Laker airways. Now, I love mentoring young entrepreneurs.”

“Don’t be afraid of risk. Most people immediately have negative thoughts when they hear that word. When somebody is talking to me about risk, I hear “opportunity”. Starting a business is undoubtedly a risk, but it can be the most rewarding thing you ever do. One of the main things holding people back from starting a business, or from doing anything they want to in life, is self-belief. You have to think: ‘Screw it, just do it’.”

– Sarah Vizard

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