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You are here: Home / Archives for Career Advice

Career Advice

Why Choose PHP For Web Development!

January 16, 2017 by Julie McGrath

Are you looking for ways to create a high-quality yet low cost web based application? Well, then PHP would be the answer to all your prayers. By investing in PHP web development not only can you develop dynamic websites within your budget but also create real time web applications that have a great UI.

Originally designed by Rasmus Lerdorf, Personal Home Pages or PHP is a parsing language that runs on Linux and Unix servers, making it a popular choice for web developers. PHP is in fact, one of the most popularly used languages for web development as well as web application development. Here’s why:

Why choose PHP for Web Development?

Perfect Database Interaction:


PHP 
is an excellent language choice when it comes to building Dynamic Websites that interact with Databases, as it can exchange all sorts of information with ease.

  • Cost:
    Another reason why PHP website development and web development is admired by developers is that PHP programs run on Linux, which is free. Also, the database connectivity is less expensive as compared to that of other programs such as ASP which is based on MS_SQL, a Microsoft product that needs to be purchased. However, web development with PHP through MySQL is free to use.
  • Incredible Speed:
    PHP has an upper hand when it comes to speed. This is mainly because, the PHP code runs faster as it runs in its own memory space.

 

How is PHP used in Web Development?

So, how can be PHP web development or PHP website development be used by you towards an advantageous outcome? Here’s the answer:

  • For starters, the server side scripting programming language of PHP can be used for creating dynamic pages with dynamic content, that are full of flash and animation, enabling you to develop customized web pages that can attract more visitors.
  • Secondly, apart from server side scripting, PHP web development tools can also be used from stand alone client side or command line scripting GUI applications.
  • As PHP website development software is freely available, thus it can easily be embedded into HTML.
  • PHP takes just the code as an input an in return provides you with appropriate web pages as an output.
  • The PHP MYSQL programming enables PHP web developers and programmers to perform script installation, script repair as well as manage every front and back end activity, hassle free.
  • PHP website development programming can be used to make a slew of off-the-shelf applications through software packages like SugarCRM, Typo3, Joomla, osCommerce, C, Simple Machine Forum, phpBB, Eventum, phpAdsNew, vBulletin etc.
  • PHP can be used extensively for developing social media communities, email management, content management software, user polls, chat and forums and online and ecommerce stores.

Based on C++, PHP is considered to be the best programming language for both website development and web development. Both programmers and designers love this language alike, due to the manifolds of advantages it provides. The comfort of working on the PHP web application development syntax makes the job of developers a cake walk!! No wonder PHP is considered to be an all round better choice for web development than other programming languages.

Do you know your way around PHP and consider yourself an experienced Web Developer already? If so, you should check out our latest PHP Web Developer Job now

-contentmanagementsoftwares

Filed Under: Career Advice Tagged With: jobs in shropshire, php, php web development, php website, php website development, Shropshire jobs, web application development, web development, web development with php

Top-15 Most Shocking Recruitment Stories

October 31, 2016 by Julie McGrath

Check out 15 of the most shocking and strange recruitment stories revealed by hiring managers!

Things do not always go to plan during the recruitment process.

This isn’t suggesting bad CVs full of spelling errors or candidates who say the wrong thing.

This is suggesting jaw-dropping, shocking, bizarre, maddeningly frustrating things that would be hard to believe if they weren’t true.

Take a look at these odd stories – and count yourself lucky they didn’t happen to you:

 1. During a phone interview, a recruiting manager heard a candidate’s mother giving the applicant answers to her questions. The interviewer asked him, “Who’s feeding you the answers to my questions?” He said no one. The manager told him she could hear his mother in the background. The applicant got flustered and hung up.

2. At the beginning of an interview, an applicant told an interviewing team that if he should pass out during the interview, his mobile phone was in his pocket and that they should call the emergency number.

3. An applicant showed up for a job interview wearing a noticeably greasy, see-through white dress shirt and bottle-lens eye glasses being held together by tape. He also sported a comb over covering only the front half of his head, so when he turned to the side, there was a large, exposed bald area. The icing on the cake? Severe skin shedding. During the interview, the candidate repeatedly scratched his head and arms, causing large flakes of skin to fall onto the table and onto his clothing. By the end of the interview, the table was covered with a thin layer of skin flakes.

4. A recruiting manager found a candidate he really liked who interviewed well over the phone. He also interviewed well in person, though the candidate did say he had an appointment to run to and asked if he could take the job application with him and return it completed later on along with his references. He returned both the next day, the company checked his references and hired him. On his first day, the company gave the new employee a short telephone script and asked him to make some phone calls. Strangely, when someone would answer his call, he’d ask for a person whose name wasn’t on the script sheets. After a few calls, he stopped asking for anyone by name and just said, “Who’s this?” After a few more of these incidents, the company realised the man couldn’t read. The manager found out later that the handwriting on his job application was that of his girlfriend. The firm felt so bad for him they gave him some phonics books and asked him to study up and come back when he felt he was ready to give it another try. He never returned.

5. After an interview, one candidate asked a recruiting manager if she could borrow some money to get her car out of the car park. She didn’t have any money with her and didn’t know how she was going to be able to get her car through the barrier. (Happy ending: She did end up paying the manager back!)

 6. An applicant showed up late for an interview wearing a long trench coat with his hair slicked back in a pony tail. As the interview progressed, he answered the recruiting manager’s questions, sipped on his Starbucks coffee and tilted the chair on the back legs. When asked the question, “Why should I hire you?” he responded by taking a sip, leaning way back, running his hand along the side of his hair and saying, “Because I’m so good looking.”

7. A recruitment manager hired a woman to help out with typing proposals. The woman said she could type 75 words per minute and, in a crunch, the manager hired her on a trial basis without giving her a test. Rushing past her desk to an important meeting, the manager happened to notice that new hire’s computer screen was completely filled with spelling errors and mistakes. He asked her what she was doing since she seemed to be ignoring the spell check warnings. Very calmly, she replied, “Oh, I do that at the end. How else could I type 75 words per minute if I stopped every time I made a mistake?”

8. A female recruitment manager and her team thought they’d found a great male candidate. The applicant eagerly accepted the offer – and began emailing and calling the recruiting manager every day for two weeks until the first day of work. Then came the cards, unsolicited breakfasts, joke emails and statements of “being friends forever” – all within the first two weeks. Management eventually had to counsel the employee about appropriate behavior in the workplace.

9. A Human Resources manager worked with an outside agency to place job adverts in the local newspaper. The agency got the job adverts in the newspaper without a problem – except they went in newspapers 30 miles from the store. Potential candidates began calling to enquire about train schedules and which part of town the store was in. Worst of all: This happened twice – to the tune of a huge financial loss each time.

10. A recruiting manager hired a receptionist who during her employment used the emergency room as her primary care physician and ran an escort service on the side.

11. A recruitment agency helped a company hire a new IT technician based on his CV alone. The new employee arrived on the job the very first day, looked at the company-issued laptop and said, “What is this?” Needless to say, the company promptly and respectfully returned the new employee to the Recruitment agency.

12. One applicant for an attorney position giggled the entire time during the phone interview. The manager thought it was probably nerves, so he asked her for a writing sample. She submitted a detailed legal brief that used the names of characters from the cartoon “The Family Guy” and placed them into horribly violent situations.

13. A recruiting manager hired a promising candidate with two master’s degrees. Upon being hired, however, she shooed people away from her desk when they tried to train her. (She said she knew how to do the job better by herself.) She also spoke over everyone else in the office when they tried to talk to her, frequently screaming, “What?!” Finally, she sent strange Youtube videos to other staff members about race horses for no apparent reason.

14. One company hired what they thought was a qualified, excited applicant. But 10 days after the employee started, he resigned – and moved to a larger company. Turned out he’d used the company’s salary as leverage.

15. A police department hired a new recruit who successfully made it through the academy and field training. A few weeks later, though, he quit. Why? He had to touch a dead body and said he didn’t think he could do that ever again. The icing on the cake: The recruit’s family’s business was the community’s only funeral home and mortuary.

Well there you have it! 15 of the most shocking recruitment stories. If you’d like to elimate the chance of you experiencing any of these scenarios, check us out to see how we can help you by clicking here!

 

– ProgressiveBusinessPublications

Filed Under: Career Advice Tagged With: agency, applicants, business, candidates, companies, employees, employers, recruitment, shocking, strange, tales

The Difference between ERP & CRM Systems

September 27, 2016 by Julie McGrath

CRM and ERP – Two systems becoming increasing popular in businesses of all sizes. But what exactly are these systems and how do they differentiate from one another?

Today’s technology gives companies an advantage they have never before had. With the ability to streamline processes and access data in real-time, companies can stay on top of their competition. In addition, today’s data analysis technology allows companies to foresee future events and plan accordingly. These tools, which include both enterprise resource planning software (ERP) and customer relationship management (CRM software), give companies the power to control their success in today’s market. While similar at first glance, ERP and CRM platforms are distinctively different. Understanding each platform is critical to your system’s success.

 

What is ERP Software?

First and foremost, ERP software is designed to make a company’s processes more effective and efficient. By better managing all of the key functions of a company – accounting, warehouse, inventory and supply chain – ERP software allows the company to focus on what really matters: the data. With integrated ERP software, employees can update the platform with important information available in real-time to all departments within the company. This integrated technology gives companies a heads-up when problems occur. If there is a problem in the supply chain, the ERP software will capture the issue and make it available to all areas affected, such as the warehouse. ERP not only provides all departments with updated information, but it also gives companies a clear and accurate picture of their standings at any given moment.

 

What is CRM Software?

CRM software fulfills the customer-side of the system. Customer relationship management systems (or CRM systems) focus on just that : customers. This software manages customer information and captures all relevant details for the company. This information is used all across the board, from sales reps to managers to accounting personnel. A quality CRM system should capture every interaction the company has with the customer. By properly managing customer information, companies can build their customer relationships in order to increase customer loyalty and, ultimately, revenue.

 

Integration

Both types of software manage important information for your company. While both software systems manage different information, their integration is critical. The benefits of integrating these systems are many, including ensuring an optimal return on your investment in both platforms. The information captured by both platforms helps employees make better decisions. For example, a sales rep could not make an effective sale without leveraging both CRM and ERP. By forgetting CRM, the rep could miss out on information crucial to that client’s sale. Without ERP, the sale has the possibility of not being communicated to accounting, production and/or warehouse departments, creating a mess that could result in unmet client expectations.

Ultimately, integration between ERP and CRM ensures that your customers’ expectations, and your company goals, are met. This integration guarantees that all departments in your company are working together. The sales rep can communicate with the accounting, supply and warehouse departments before making the sale. If there are problems, the sales rep will be notified ahead of time. This gives sales reps the ability to close deals with all necessary information and maintain a good name for your company. Without ERP and CRM integration, your company stands the risk of being lost in communication.

 

If you’d like to know more about Enterprise Resource Planning, be sure to check out last week’s blog post discussing the costs involved in implementing an ERP system. You can view it by clicking here!

If you’re looking for careers in ERP system management and administration, we might just have the right vacancy for you. Check it out by following this link!

– Robert Baran

Filed Under: Career Advice, Latest Industry News Tagged With: business, companies, comparison, CRM, development, difference, enterprise, ERP, importance, integration, Planning, Resource

7 Top-Tips on Designing a Brand Logo

September 25, 2016 by Julie McGrath

Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think.

The wrong logo can make your brand come off as unprofessional, assuming anyone notices you at all. A good logo will create instant recognition within the minds of your target audience.

There are many resources you can take advantage of. But you have to know how to use it. These tips will help you craft the perfect logo for your brand.

 

1. Is it Unique?

It’s almost impossible to create something truly unique, but with any logo proposition you should check it against other logos. Make sure you have confirmed that your logo isn’t accidentally infringing on other trademarks, or this could obliterate your business before it even gets started.

If you are not breaking any trademarks, you should still ensure that it’s not too similar to someone else’s. The last thing you want is to make people think that you are a new logo design for a competitor. Once you have it I recommend that you protect it with a trademark. A trademark registration normally costs around £200.

 

2. The Psychology of Color

Color is what catches the eye. Significant studies have been conducted into the value of color and the effect it has on the human mind. It’s a fact that certain colors lead to certain reactions. For a start, you may discover that red creates aggression.

Take for example a call to action. Studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second. When you design your logo, design it with multiple colors.

 

3. Keep it Simple 

Time and time again, new businesses create logos that are incredibly complex. They do this because they want to stand out from the competition, but you can easily stand out for all the wrong reasons.

The general rule of thumb for a logo is that it should be memorable enough so someone could easily draw it onto a piece of paper when prompted. Look at all the major brands of today and you will see that even the most novice artist could draw their logos.

This is no coincidence. Simplicity sells because it’s what people remember. Most people will only look at the logo for less than a second when they see it before continuing on their way.

 

4. Think Format 

When designing, you are likely designing them on a blank screen or on a piece of paper. Just because something looks good on a white background doesn’t mean it’s going to look good everywhere. During the design process, see what it looks like in different formats and make sure to use only a logo generator or tool that produces a responsive logo.

Imagine what it’s going to like on an iPad carrying case, or on the side of a building, or on your website. Does it still look as good as it should?

 

5. Give it Time 

Your first design idea will not be the one you finally go with. You may want to get your business off the ground now by using free tools or with an online logo generator, but it’s worth spending a little more time coming up with the best logo. It’s extraordinarily difficult to go through a rebrand.

Take some extra time now to put down a few ideas and it will pay dividends later. Map out everything as this will save you and your designer a lot of time.

 

6. Public Testing

You can never be sure how the general public is going to respond. Assuming you already have the image of your perfect customer in mind, you need to approach a test group and show them various logo designs. Put it to them and see what feedback they give you.

It’s unnecessary to settle on any of your designs. If your focus group doesn’t like any of your designs, return to the drawing board and try again. There’s no reason why you absolutely have to go with any of your designs.

 

7. Hire a Designer

Finally, unless you have first-hand knowledge of the principles of logo design you should hire a professional designer. It’s tempting to skimp on spending when you initially start your business, but a logo is an investment in your future. Opt for a low level of investment and you are always going to get low level results.

 

These tips will help you to build the logo that you deserve. A good logo design is of paramount importance to a company’s overall brand image and how customers will react to it. It’s therefore important to spend as many hours as it takes until you design the perfect logo for your Business. Good luck!

Do you have an interest in Marketing? Check out our latest Marketing Job roles on our vacancy page by following this link!

 

– John Rampton

Filed Under: Career Advice Tagged With: 7, brand, branding, business, company, design, logo, marketing, Tips, Top

ERP Feature: How much does a typical implementation cost?

September 24, 2016 by Julie McGrath

The use of ERP (Enterprise Resource Planning) is becoming increasingly common in a variety of businesses of all sizes. But what costs are involved in implementing this sort of software?

Whenever a company considers implementing an Enterprise Resource Planning (ERP) system, one of the first questions they typically ask is, “How much will this cost?”

This is a fair question. Implementing an enterprise-wide integrated accounting and business system is a significant investment, and although there are many variables to take into consideration along the way, it can help to have a general idea of what to expect.

The following guidelines apply to most small- to medium-sized companies looking to implement any ERP system.

 

Type of company and number of users – Not all companies have the same requirements of their ERP system.  Generally, a moderately-sized manufacturing company will require more complexity than a similarly sized professional services company. Since most ERP systems are priced according to the number of concurrent users and the level of access each of these users will require from the system, companies should expect to pay around $4,000 per concurrent user for a manufacturing or complex distribution company and around $2,000 per concurrent user for a professional services or light distribution company. Additional licenses for “light” users (users only requiring limited access to the system) are usually priced at a few hundred dollars per named user.

Third-party software – Third-party software products are often available to extend the ERP software or enhance it with applications tailored for a specific industry or specific business process needs. Third-party add-ons typically account for 10% to 35% of the overall software cost.

 Implementation costs – There are many factors that influence the actual cost of implementation: the company’s industry, the size of the company, the anticipated transaction volume, scope and complexity of the implementation, and the number of third-party integrations, to name a few. Most implementation costs are calculated based on a ratio of software to services. The more the company implementing the ERP system can handle on its own without relying on external vendors, the closer the software-to-services ratio can get to 1 to 1. For most companies of average size and complexity, however, it is more common to see software to services ratios of 1 to 1.5 or 1 to 2.5.

Customization – Very few ERP systems can be installed and used “out-of-the-box.” Therefore, most companies will require some amount of customization to integrate the ERP software into their workflow. The amount of programming, testing, and training is directly related to the size and scope of the effort.

 The bottom line – For a typical mid-sized company, the total software and services cost will range between £100,000 and £560,000. Hardware and infrastructure costs are usually addressed separately, and typically these estimates assume an on-premise implementation rather than a hosted or subscription-based solution.

Admittedly, this analysis yields a wide range in price, but it should assist companies who are just starting the evaluation process to understand the factors that influence the cost of their proposed ERP implementation. Moreover, it should prompt companies to carefully evaluate estimates that fall significantly below or above the ranges discussed here to ensure there are no hidden costs and that the company is receiving the best business value while they seek to minimize cost and risk.

 

Do you possess experience in ERP Maintenance and Administration? If the answer is yes, our new ERP Business Support Analyst job role may be just right for you. Check it out by clicking here!

– Greg Kaupp

Filed Under: Career Advice, Latest Industry News Tagged With: applications, business, costs, enterprise, ERP, implementation, Planning, Resource, Software

24-Steps to becoming a Marketing Prodigy

September 22, 2016 by Julie McGrath

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting increasingly challenging to stand out amid the sea of audio, video, images, documents, blogs, and more.

To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough marketing content, get the desired engagement, and find interesting ways to innovate.

Research shows that that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content.

There’s a distinct difference between B2B and B2C marketing, and each comes with its own unique challenges. Despite that, you can still benefit from these tips to get out of that rut and start to churn out something new and exciting.

 

Here are 24 content marketing tips you need to know in order to become a ‘Marketing Prodigy’:
  1. Use your content to gently guide your customers through your buying cycle. Don’t treat it like a speedboat, full-throttle through to conversion.
  2. Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. A slight budget boost on Facebook can go a long way.
  3. Promote your content through a .com domain as often as possible.84% of top-ranking pages use .com as their top-level domain.
  4. “The best marketing doesn’t feel like marketing,”says Tom Fishburne of Marketoonist. If you have to force your audience to see the value in the content, or hard sell it, it won’t work. Build content around a takeaway for the audience.
  5. Don’t write short posts just to get the job done and over with. Write long-form content of 1,000+ words to help improve your search rank, traffic, and value to the reader.
  6. Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they’re looking for. That leads to much higher conversions.
  7. Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.
  8. Avoid verbose headlines and go with short, simple, optimized titles that get the point across. The closer you get to looking like click-bait, the more wary your audience may become.
  9. Never skip an opportunity to leverage email in your content marketing.80% of businesses report that email is directly tied to their primary revenue.
  10. Blog consistently, not sporadically. According to a recent survey, 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
  11. Share your own content and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.
  12. Re-purpose old content in a new way to bring something fresh to users who may not have seen it. “In the end, the re-purposed content needs to provide some level of unique value to people, or it’s not worth doing,” says Lee Odden, CEO of TopRank Marketing.
  13. Syndicate your content to reach a new audience and drive referral traffic back to your site.
  14. Always create a content strategy. The most effective content marketers are more likely to have a documented strategy in place.
  15. Create a strategy for content promotion. Use a checklist for each post that lists all of the social channels and applications you’ll use to promote your content.
  16. Always have a plan for building your audience. Use time-saving content marketing tools that work with you to help organically grow your following.
  17. Make reference to influencers by linking to their content or quoting them within your content marketing. Then reach out and let them know when you’ve mentioned them, either through manual social notifications, via email, or with an online marketing tool.
  18. Don’t generate one-off pieces of content. Create series pieces to drive repeat traffic.
  19. Remember to use the basic principles of conversion optimization so that all of your content, on every channel, has a higher chance of generating leads and sales for your team. Think about headlines, visual engagement, content layout, and call to action, just to name a few.
  20. Pay close attention to your analytics so you can keep track of the most popular topics and content types that are bringing in or driving traffic to your site. Do a lot more of what works, and cut the dead weight from your strategy.
  21. Trending content is important, but remember to include evergreen content that will continue to product traffic month after month, year after year.
  22. Always keep the focus on your audience when you produce content, no matter the type or channel. “Don’t focus on having a great blog,” says Brian Clark, Founder of CopyBlogger. “Focus on producing a blog that’s great for your readers.”
  23. Talk and write as if you were having a conversation with a friend. Your audience is far more likely to relate to and engage with content that is conversational in nature. Speak on their level. You’re not a textbook.
  24. You can’t force good writing. Try different conditions, influences, and times of day for writing. Find the conditions that are most conducive to your creativity. If you can’t manage, you can always turn to freelancers to help you produce the content that your audience is hungry to find.

 

We hope you have found these 24 tips useful. Explore different ways of utilising them in your marketing strategy to see how they can work for you! The difference in traffic generation could be astounding and prove to be worth every effort. Good luck!

Are you interested in careers in marketing? We may have the perfect opportunity for you! Check out our latest Marketing Manager role by following this link.

 

– Sujan Patel

Filed Under: Career Advice, Latest Industry News Tagged With: blogging, business, content, guide, improvement, marketing, steps, traffic, website

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