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5 Major Tech Giants collaborate in Future of AI

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The world’s biggest technology companies are joining forces to consider the future of artificial intelligence (AI).

Amazon, Google’s DeepMind, Facebook, IBM and Microsoft will work together on issues such as privacy, safety and the collaboration between people and AI.

Dubbed the Partnership on Artificial Intelligence, it will include external experts.

One said he hoped the group would address “legitimate concerns”.

“We’ve seen a very fast development in AI over a very short period of time,” said Prof Yoshua Bengio, from the University of Montreal.

“The field brings exciting opportunities for companies and public organisations. And yet, it raises legitimate questions about the way these developments will be conducted.”

Bringing the key players together would be the “best way to ensure we all share the same values and overall objectives to serve the common good”, he added.

One notable absentee from the consortium is Apple. It has been in discussions with the group and may join the partnership “soon”, according to one member.

The group will have an equal share of corporate and non-corporate members and is in discussions with organisations such as the Association for the Advancement of Artificial Intelligence and the Allen Institute for Artificial Intelligence.

It stressed that it had no plans to “lobby government or other policy-making bodies”.

“AI has tremendous potential to improve many aspects of life, ranging from healthcare, education and manufacturing to home automation and transport and the founding members… hope to maximise this potential and ensure it benefits as many people as possible,” it said.

It will conduct research under an open licence in the following areas:

  • ethics, fairness and inclusivity
  • transparency
  • privacy and interoperability (how AI works with people)
  • trustworthiness, reliability and robustness

Microsoft’s managing director of research hailed the partnership as a “historic collaboration on AI and its influences on people and society”, while IBM’s ethics researcher Francesca Rossi said it would provide “a vital voice in the advancement of the defining technology of this century”.

Mustafa Suleyman, co-founder of Google’s artificial intelligence division, DeepMind, said he hoped the group would be able to “break down barriers for AI teams to share best practice and research ways to maximise societal benefits and tackle ethical concerns”.

And Amazon’s director of machine learning, Ralf Herbrich, said the time was ripe for such a collaboration.

“We’re in a golden age of machine learning and AI,” he said.

“As a scientific community, we are still a long way from being able to do things the way humans do things, but we’re solving unbelievably complex problems every day and making incredibly rapid progress.”

Artificial intelligence is beginning to find roles in the real world – from the basic AI used in smartphone voice assistants and web chatbots to AI agents that can take on data analysis to significant breakthroughs such as DeepMind’s victory over champion Go player Lee Sedol.

The win – in one of the world’s most complex board games – was hailed as a defining moment for AI, with experts saying it had come a decade earlier than anyone had predicted.

DeepMind now has 250 scientists at its King’s Cross headquarters, working on a variety of projects, including several tie-ins with the NHS to analyse medical records.

In a lecture at the Royal Academy of Engineering, founder Dr Demis Hassabis revealed the team was now working on creating an artificial hippocampus, an area of the brain regarded by neuroscientists as responsible for emotion, creativity, memory and other human attributes.

But as AI has developed, so have concerns about where the technology is heading.

One of the most vocal and high-profile naysayers is Tesla’s chief executive, Elon Musk, who has tweeted the technology is “potentially more dangerous than nukes [nuclear weapons]” and expressed concerns humans were “just the biological boot loader for digital super-intelligence”.

In order to combat this fear, Google are developing their own AI kill switch which will always allow humans to maintain control over AI machines.

Last year, Mr Musk set up his own non-profit AI group, OpenAI.

It is not, at this stage, part of the Partnership on AI.

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– Jane Wakefield

Virtual Reality: Future of In-Flight Entertainment?

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Could the power of Virtual Reality make the tiny screens in the back of aircraft cabin seats a piece of history?

Virtual reality and streaming content from sites like Netflix is the future of in-flight entertainment, replacing tiny screens in the back of chairs that often have low quality movies, the aerospace industry’s biggest players told CNBC.

Companies had set up virtual reality stations around their stands at the Farnborough Airshow highlighting what the inside of their jets look like and how it feels to fly in one of their planes.

While these are mainly for airlines to experience what a manufacturer’s plane is like, aircraft makers are predicting virtual reality technology will be incorporated within cabins soon.

“The consumer market is taking off and people who are keen on this tech expect people like Airbus as industry leaders to be aware of this, and I do foresee in the near future an opportunity for our customers to potentially have this in their cabin,” Andy Anderson, deputy chief technology officer at Airbus, told CNBC in an interview earlier this week.

“For a passenger inside the plane, imagine being able to put on the headset and project a whole world across the roof of the cabin and allow them to fly underneath the stars, or allow them to see a movie, it’s a new platform for innovation.”

Anderson also said that VR can be used to help people who suffer from claustrophobia on planes for example, by projecting people into an open space.

The technology has already been tested by one airline. Last year, Australian airline Qantas trialed providing VR headsets to its first class passengers on select routes. New movies were shown as well as Qantas products for passengers to look at.

Virtual reality is taking off with a number of electronics makers from Samsung to HTC all releasing headsets recently. Total shipment of virtual reality hardware is expected to reach 64.8 million units in 2020, up from 9.6 million this year, according to IDC. Sales of VR hardware are expected to generate $2.3 billion of revenues in 2016.

Some companies are already working on plane-specific applications for VR. A virtual reality production start-up called Trillenium has been working on a project that could make “windowless planes” a reality. The company is working on using a stream from the cameras on the outside of an aircraft, then stitching it together into a VR experience that a passenger could view through a headset. It could also transport passengers into business class seats for example and be used to generate revenues for airlines.

“It will encourage and stimulate first class and business class upgrades prior to travel, while an on-board virtual first class will allow economy passengers to taste the first class menu, explore a wine list, and IFE (in-flight entertainment) in return for a paid premium usage of the VR headset wherever they are seated,” Hrvoje Prpic, chief executive of Trillenium, wrote in a LinkedIn post earlier this year.

Bring your own device

Airlines providing hardware is just one route that could transform in-flight entertainment. But the future could also be in increased connectivity within aircraft, given how much people are doing on their smartphones today. Airlines and plane makers are focusing on creating the infrastructure to allow internet on-board an aircraft. This is a big trend, one which could mean people are able to stream content.

“I think what is changing and changing dramatically is entertainment on the aircraft. You remember flying around on airplanes that have little screens that you can barely see, to now everybody has devices that they can bring on, as long as they can connect their device, then they’re off and running and I think that’s really going to be a dramatic change,” Keith Leverkuhn, vice president and general manager of Boeing’s 737 Max project, told CNBC on Tuesday.

“That’s not ten years from now, that’s today and that is something we are making sure the airplane is equipped with.”

– Arjun Kharpal

The Future of SEO, Online Advertising and Social Media

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What does the future hold for SEO, online advertising and social media?

Today’s marketing landscape reflects predictions made in science fiction films from the 80’s. We have predictive technology, machine learning and computers that can perform complex actions at nothing more than a voice command.

Put simply, we are living in a new age of internet capability where every discovery leads to more endless possibilities than the last.

The impact this is having on the marketing world is immense as brands look to keep a pace with their customers, the adopters of this technology.

In this 140 character and 15-second video era, it is evident that consumers’ attention spans are decreasing and with it, so are the windows of opportunity for brands to connect with them. It is no longer about “sell sell sell” but “engage engage engage”.

So what does the future hold for SEO (Search Engine Optimization), online advertising and social media and how can marketers effectively use these tools in order to continue to engage audiences?

Why SEO will continue to boom

Given the advances in technology, it’s hard to look more than a few years into the future with huge predictability. However, it’s likely that SEO will continue to grow in popularity, in one form or another.

According to a recent study by Borrell Associates, companies are going to spend $65bn on SEO in 2016. What’s more, the same study found the SEO industry will continue to grow to an estimated $72bn by 2018 and $79bn by 2020.

It’s not hard to see why. There is more of everything. There is more searching as older generations, averse to technology, are making way for younger generations, who use it regularly.

Brands have moved from trying to make their content go viral to focus on creating content that resonates with their audience

There are more users as the internet becomes more affordable and available to different demographics. There are also more outlets for search visibility. When traditional advertising methods finally cease to exist altogether, businesses will have no choice but to look to inbound marketing campaigns in the online world.

Although it won’t all be plain sailing. We’ll see competition increase as more people get involved, which is likely to put up costs.

SEO will adapt with the times and so will how people using it. In the short-term there is much out there to help businesses keep up to date and incorporate a best practice SEO strategy – we do it regularly to support our users.

Looking further ahead, technologies such as self-driving cars will give users more time to perform searches at times when they previously couldn’t. These changes will make it possible for almost anyone to search for anything at any time.

Digital assistants will bridge the gap between online and offline search and as more and more brands get to grips with big data, we can expect to see search engines specific to individual platforms like the app store.

Social Media

While all of this is going on we will see a new age of social media that goes beyond the consumer dominated landscape it is today. It will become a business battleground, particularly centered on metrics and engagement.

Metrics such as likes, followers, retweets, unique views, total story completions or even screenshots, but most importantly click-through rates and the actions taken after that are what marketers will be looking at in more detail.

The goal of every marketer is to have a reliable social ROI (Return of investment) in order to be able to connect social efforts with real world results.

Alongside with metrics comes engagement. Brands have moved from trying to make their content go viral to focus on creating content that resonates with their audience, particularly video, and we will see a lot of developments in this space.

By producing content that is valuable and interesting to their audience, the most likely it is for it to be shared. This might seem an easy task, but it’s not. The only way to get it right is by constantly learn and understand what your audience expects from your brand and your business.

– Li-at Karpel Gurwicz

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