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Making a Mobile App: 6 Key Factors You Should Consider Before Starting

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Building a mobile app can be time consuming and challenging however, extremely rewarding afterwards.

If you’re considering making your first mobile app, check out these 6 factors you should take into consideration before attempting to do so.


  1. Are you making a mobile app to promote an existing business or to make money from it?

Do you want your mobile app to be a promotional tool for an existing business? If your app will showcase your own business, boat club, local pub or community centre, then the fastest way to get it done is probably to hire a local app development company to make it for you. You don’t need to learn too much about the process. Just show them some apps that you like in the store, and bring along the text, photos and videos you want in your app. If you can, try to design your app to do something useful. Apple have tightened up a lot and will not publish apps that are primarily marketing material. If you want the most possible downloads, set your app’s price to ‘free’. Then once it’s live tell all your customers about it.

Is your main goal to make money from your app? If you want to make money, the app should not be targeted towards one country. You will not make money by creating an app about something which is native to only one country. Steer clear of making an app for a seasonal events as well at the start. To maximise your revenue, start small and use your first few apps as a hands on education. You can buy source code, reskin it by updating all the graphics and publish it, often for under £400-£800 per app. The less you spend, the faster you will become profitable. Ideally spend no more than £400 per app on your first few apps. Researching what is currently popular in the store by looking at the top charts is a great way to reduce risk, and make an app type that already has proven market demand. Of course the more work you can do yourself, the more money you will save on developers.

 

  1. Should you make an iPhone app, an Android app, or both?

Android and iPhone/iPad use different languages so most people usually choose to develop one at the beginning to keep costs down. If you want to make money,  for now choose the iPhone/iPad. A lot of app developers find it’s more difficult to get downloads and revenue from an Android app. Learn more about How to Make an iPhone App. But if you think Android suits your market demographic better, choose Android development.  If you want the app to promote a business, think seriously about Android. There are no ‘reviews’ prior to your app being published, and your app will go live automatically about 20 minutes after you have submitted it.

 

  1. Should the mobile app be free?

Pricing works differently for different app categories. Free is very popular in games and entertainment, especially on Android. Unless it’s an incredibly complex niche app, the safest option is to make two versions, paid and free. See which makes you the most money and work from there. To start making money from a free app, try putting some ad networks into your app. After a few months once you get up to speed, you can experiment with in-app purchases and other monetization options. If you want the most downloads, make your app free.

 

  1. What kind of app should you make?

The best way to make money from your app is to know that there is market demand for your app before you start to develop it. Go into the iTunes store every day, look at the top free, top paid, and top grossing apps in the categories you are interested in. Download the apps and play with them. Are people downloading the type of app you want to make? If they are not, maybe put that idea aside and move on to your next app idea. Don’t ever fall in love with an idea. (If you do, only make it from the profit you have earned from your other apps!). From my experience and from talking to many other developers, the category with the most revenue generating potential, both from ads and in-app purchases, is games. And if you want to start your own app business, that’s probably the best tip which can be given.

 

  1. Should you hire someone or learn how to make the mobile app yourself?

If you want to start an app business, then it would be advised that you start to learn about making apps. Learn the common pitfalls and how the app market works. Learn from success stories and what they did to get there. You can lose a lot of money in the beginning paying developers WAY too much money to make an app if you do not have a basic knowledge of what’s involved and how much effort it should take. Check out the Chocolate Lab developer blog for insights and tips, and teach yourself how to reskin a game and integrate ads with our Udemy courseLearn xCode, reskin an iPhone game, integrate ads and upload to Apple (FREE preview.)

If you only want to make one app, for example to promote a business, you probably want to hire a team. Hiring locally is probably the easiest but may cost more. Outsourcing has its own challenges but may come with a lower cost. Attend networking events, try and meet contacts either in person or over LinkedIn. The quality of your team’s skills will be critical, so keep searching for contractors until you have put together an AAA Level Team.

 

  1. How much risk should you take when making an app?

Aim to create a portfolio of successful apps, rather than putting all of your energy into one big app. Keep your risk low and your prospects for success high. At the beginning, it’s easier to make money from lots of small apps than it is from one big app. You will learn a lot from every app you publish, so the quality of your apps will keep increasing. You will make mistakes and learn valuable lessons. So keep your costs low at the start so you don’t bankrupt yourself. Apps can be created and published at very little expense. It is possible. By learning the basic coding skills yourself,  you can save a lot of money. Aim to be profitable as fast as you can, ideally in 14 days after launch. Do not spend 6, 12 or 18 months by yourself working on getting your app perfect. Get a small section of the app done, maybe just one module or chapter, and upload it to the store straightaway. Ship fast. Customer feedback will be invaluable to you. Validate your assumptions – pricing, app type, design, theme, features, marketing material, etc – as soon as possible. The information you learn from going through the publishing process and confirming your monetization choices were correct will allow you to make more educated choices and increase your revenue in the future.

Common concerns from people making an app for the first time:

  • “There is an app like mine in the store already“ That is great news. Go to the website www.topappcharts.com and type in the name of the app. If it’s not in any of the top rankings for its category, then you’ve just saved yourself a lot of time and money, and you have now found out that demand for that app type is not as strong as you would like it to be. “I truly think my app idea is INCREDIBLE and I still want to make it.” Ok, great enthusiasm! What you need to do now is to put that idea in a drawer. If this is an excellent idea, you want to give it every chance of success. So for the next 2 months, plan on publishing 10 small apps. A good way to keep costs low is to buy source code on the internet, change the graphics, integrate ads and upload it yourself, or hire a developer to put in some ads, so you can start to earn money. After the 2 months you will be MUCH more knowledgeable, hopefully profitable, and in a much better position to do justice to your big app idea. If you want to do justice to you app, it has to look INCREDIBLE. It should look like it was made by a multimillion pound studio. People download beautifully designed apps.
  • “I don’t have any money.” It’s still possible to make apps. The cheapest way to get started is to use the machine you have right now. If you have a mac, build iPhone/iPad apps. If you have a PC, build Android apps. You do not need to buy a smartphone in the beginning. The software you use (xCode and Eclipse) to make the apps comes with a free phone simulator so you can view the app on your Mac or PC. To build an app, check out online app building platforms for an affordable way to start. To publish an app, you will need to pay Android $25, or Apple $99 for a developer’s license.
  • “I have this app idea but I don’t want to tell you in case you steal it.”  Don’t say this too often. Instead say “I have an idea for a photography/health/game/entertainment iPhone/Android app. Do you have any experience publishing apps in this area?”


To do it right, there is a lot of hard work involved and you will get addicted to your laptop. There’s a steep learning curve at the start, and you might not see your family and friends for a good while. But if you can stick it out and start getting things working, it is definitely worth it. The people who are the most successful in this area learn as fast as they can and execute every day.

Are you interested in mobile phones? Take a look out our new IT Repair Technician role specialising in mobile phone repairs and problem diagnostics. You can view it by following this link!

If you are interested in Software Development, we also have Software Developer vacancies covering both Junior and Senior levels. If you’re a junior software developer, explore our junior role vacancy by following this link.

If you’re an experienced Software Developer looking to take the next step in your career, check out what could be waiting for you by clicking here!

– Elaine Heney

Why small businesses are turning to Cloud Computing

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Small businesses are fleeing to cloud computing and mobile apps, says new study

Small businesses around the world are increasingly relying on cloud computing and apps to run their operations and solve business problems. Here’s why.

The mobile revolution has reached mom-and-pop shops. According to a newIntuit study, 64% of small businesses across the US, Canada, Australia, and the UK now run their operations in the cloud—up from just 37% in 2015. And 68% of these enterprises use mobile or web-based apps in their day-to-day business, compared to just half last year.

The growth is not a surprise, said Vinay Pai, vice president of the Intuit Developer Platform. Many small business owners, he said, are using apps such as Facebook, LinkedIn, and Snapchat in their everyday lives. “That same expectation has bled over into how they’re running their business, looking to using apps for invoicing, billing, and time management,” Pai said.

The study collected responses from 2,000 small enterprise owners across the four countries, the majority of which employ one to 50 employees.

More than two in five small businesses reported their biggest challenges were controlling costs and reducing expenses. Improving cash flow, customer billing, and time management were the top factors considered among businesses looking to integrate apps.

Not surprisingly, about half of small businesses said they judge technology success on whether it will increase their revenue, the study found. “Most of these small companies are looking to grow their business, and for anything that helps with cash flow and minimizes expenses,” Pai said.

For example, in the US, federal compliance regulations require tracking employee overtime hours and ensuring they are paid. Paying for an app that tracks hourly employees can cost far less than the penalty a business would incur for not doing so, said Pai.

Apps for invoicing are also popular because they cut down on the time it takes for a business owner to get paid, Pai added. With paper invoices, it usually takes about 30 days to receive a check. With an app, businesses can get their money wired within 8 days, with half receiving payment the same day.

For small business app adopters, 68% reported using an average of 4 apps, the study found. And 66% of all small businesses surveyed said they use mobile to run their business.

Benefits and drawbacks

Many small business leaders were reluctant to move systems to the cloud, but did so because of all the available software, said Gene Marks, owner of the Marks Group PC, a small business consulting firm specializing in CRM applications.

Cloud-based apps allow the software vendor to offer easier support and updates in real time, Marks said. But, it’s important to note that monthly or yearly subscription models cost business owners more over time than the pay-once models of the past.

Marks said that his clients have reported quicker updates and increased accessibility and mobility with cloud-based apps. Using cloud-based apps can also attract millennial business and workers, who grew up using the web and mobile devices, Marks said.

The Marks Group, a 10-person firm, moved to the cloud-based Zoho CRM earlier this year, due in large part to the ability to integrate cloud-based applications. It can now use many third-party apps such as the Google suite in their system, Marks said.

App priorities for small business owners included gains in privacy, security, and cost, the Intuit study found. For Marks however, the biggest issue is the price, in terms of both longer-term costs and control. Most app services ask for a monthly fee, rather than a single payment for the system, and do not protect small business users if that fee rises over time, he said.

Tips for small business leaders

The largest barrier for small businesses considering app adoption is the sheer number available: 41% of owners said they feel there are too many to choose from, and that they are unsure which apps will be best for their business needs. Other barriers were cost (39%) and complexity (23%).

Business owners should look at reviews and search for apps that solve a particular business problem, Pai recommends. Many apps have a 2 to 4 week free trial period, so don’t be afraid to try them out, he said.

While apps can solve for certain challenges, small business employees often do not know how to fully leverage these tools, Marks said. He estimates that his typical client only uses 20% of a cloud CRM system’s full capabilities. He recommends finding a partner or outside expert who knows the app well, and offering training to employees. Some 66% of app users said they would pay for training, the study found.

Small businesses that have success with cloud app initiatives often assign someone internally to own the system, Marks said. That person becomes the go-to support system for the app, and should have training and resources on using it. “If you create an expert inside your company, it will expand the use of the application for everybody,” Marks said.

 

Are you looking for an excellent career opportunity within the IT Industry? Follow this link and check out our latest job roles!

– Alison DeNisco

Can Google’s new Video Chat App compete with the Giants?

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Google has launched its video chatting app, called Duo.

It represents Google’s response to other popular video calling options, including Apple’s FaceTime, Microsoft’s Skype and Facebook’s Messenger.

It’s not that different from the other video chatting services, except that it gives users a glimpse at who’s making the call, helping people decide whether to answer or not.

The company says it’s calling the feature, “knock, knock”.

The new app, originally announced in May, is being released as a free service for phones running on Google’s Android operating system as well as Apple’s iPhones.

Calls are encrypted and the video resolution changes depending on the speed of your connection.

Like FaceTime on iOS, Duo only requires a person’s phone number to connect.

Many other services require both people to have account logins to use the video calling options.

Google’s been offering video calling through Hangouts since 2013, but the company’s now tailoring that service for business meetings and it won’t plug into the new video chat service.

Duo is being billed as a simpler, more reliable way to see friends and family as you talk to them.

The app is rolling out around the world over the next few days.

It’s the first of two new mobile apps that Google has planned for the next few months.

The US Company is also preparing to unveil a new messaging app called Allo featuring a robotic assistant that will suggest automated responses to texts.

That includes commenting on pictures sent by friends, thanks to its use of image recognition algorithms.

Google announced a conversation-based tool – Google Assistant – to control smartphones, smartwatches and other devices earlier this year.

It can be used to find information, play media and carry out tasks via a chat between the user and the software.

The firm also announced a voice-activated device with a built-in speaker called Google Home to deliver the tech to living rooms.

– BBC News

BT & EE Collaborate on New Sports App

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BT and EE join forces for first time as they look to promote ‘innovation and customer experience’

Following BT’s acquisition of EE earlier this year, the two firms are to work together for the first time to launch a sports app offer that will only be available to EE mobile customers.

The app offer is aimed at new and existing EE customers and will provide them with access to sports updates and BT Sport content. BT Sport has rights to show Premier League football, the FA Cup, Champions League, Moto GP, Aviva Premiership rugby and sailing competition The America’s Cup. It will also provide customers with access to the full line-up of BT Sport channels.

To promote the partnership the app will be pushed out in-store, the first time a BT service will be sold by EE staff, and with a multi-million pound TV ad campaign at the end of the month starring Kevin Bacon alongside footballers Harry Redknapp and Rio Ferdinand. EE will also make use of video MMS for the first time as part of a direct marketing campaign that will send customers personal direct messages including video.

Max Taylor, EE’s managing director for digital, communications and innovation, believes the launch will offer a real benefit to customers. “It’s the first customer benefit as a result of the acquisition of EE by BT and offers a great customer experience.”

Although BT and EE are collaborating on the sports app, EE is still responsible for its own brand and that the two companies remain quite separate, although they are finding ways to work together.

“We have regular meetings, we are working together with the group brand and marketing roles and continue to share resources. However, we bring things to market slightly differently and to slightly different audiences,” Taylor said.

“EE’s target audience is ‘metro-techno’, which is typically late 20’s and a single user, whereas BT is slightly more focused around families and household, with a slightly older demographic.”

Yet in spite of those differences, Taylor believes EE and BT have a lot in common. “We both come from very innovative backgrounds and both have a deep passion for the customer. There is one thing that we want to focus on even more and that is to deliver and make dramatic improvement to the customer experience.”

The takeover has already led to changes in the EE marketing department. Its former CMO Pippa Dunn and brand director Spencer McHugh have both left, while former marketer Marc Allera has taken over as CEO. Yet Taylor said while their departures were “unfortunate” there is still a “long list of experienced marketers” working at EE. That includes Taylor, who has been there for 15 years.

The main difference between pre-takeover and now is the focus on digital: “We are looking to dial up our digital communications and our focus on the customer, particularly our base communications – the opportunity to deliver service and the proposition messages to our customers.”

Going forward, priorities include investing in EE’s network, with the aim to increase EE 4G coverage geographically to 95% by 2020. The brand also sees video as the future and will programme its content services to deliver this.

“Our world class network is our bedrock, it is the number one thing our customers look for and is where we invest our money,” Taylor said. “We will be looking to bring content services to market that really exploit a great network and are built around video.”

The brand also aims to double ‘My EE’ users from five million customers to 10 million by the end of this financial year, allowing customers to view and “interrogate” their bills themselves. “More personalisation, optimisation, campaign integration and innovation will be at the heart of the brand moving forward,” Taylor added.

– Rachel Gee

New Virtual Reality smartphone app designed to confuse the mind!

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VR Party Game Is A Ridiculously Confusing Virtual Reality Experience For Cardboard

“What if virtual reality was just reality, with a small asterisk? What if you could strap on your VR headset, regardless of the brand or technology behind them, and see the same thing that’s in front of you… but mirrored? Or upside down? Or delayed by 2 seconds?”

“VR Party Game does just that. It’s a Cardboard app/game that transmits your smartphone’s rear camera view onto the screen, but applies one of three special effects to confuse you. It can delay the view by 2 seconds, mirror it, or flip it upside down. The idea is to use it as a party game with friends, asking each other to complete a few tasks while wearing the Cardboard headset.”

“I can vouch for the novelty experience. I tried walking with it while in the delay mode and hit the wall before I knew I should stop. My advice is to walk at a nice pace for the best effect. If you do it slowly, the feed won’t be too delayed compared to your movement.”

“The mirrored view is most effective when people talk around you. It’s perplexing to hear someone’s voice coming from the right while seeing them on your left. The upside down view is just bonkers for my brain. I wonder if someone can flip a pancake in that mode.”

– Rita El Khoury

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